I'm Paddy SEO. A Technical SEO Specialist Ready To Enhance Your Online Presence.
Strong technical SEO is the cornerstone to success in organic search. Without it, your website will not succeed not matter how well optimised it is – yet technical SEO issues are often difficult to detect. Work with me to unlock your website’s true potential.
my services
Technical SEO
Regardless of how effectively optimised your website is and how many high-quality backlinks you have obtained, if search engines cannot crawl or index your pages, they will not appear in the SERPs. Which is why determining that the technical fundaments of your website are sound is the most important aspect of SEO.
Technical SEO Audits
Ensure your website’s content is being effectively crawled and indexed by search engines and check that there are no hidden technical problems negatively affecting usability or ranking performance
Website Migrations
Whether you’re moving to a brand new domain or consolidating two websites into one, I can help make the process seamless and ensure ranking positions are not lost
Website Indexation & Crawlability
Guaranteeing that search engines can access your website’s content is fudamental to SEO success. Optimising response codes, robots.txt directives and canonical tags ensures your content is crawled and indexed effectively
E-Commerce Technical SEO
E-commerce websites present unique challenges from a technical SEO perspective from managing faceted navigation and duplicate content to optimizing crawl budget and site speed. Without a strong technical foundation, issues like poor indexation and slow load times can hurt rankings and sales
Website Architecture
A well-organized site helps search engines understand your content. I analyze your internal linking, URL structure, and navigation to enhance usability and improve crawlability
Search Appearance
From optimising title tags, meta descriptions, open graph, and structured data, I ensure your site appears as relevant and enticing as possible in search results.
Filtering system analysis
A poorly managed faceted navigation can be disastrous for duplicate content, wasted crawl budget, and indexation issues. I optimize your filtering system to ensure search engines efficiently crawl and rank your most important pages.
seo strategy
Once the audit has been completed, opportunities to improve the website’s performance will have been established in the form of tasks to be completed throughout the course of the retainer
Consultancy
Spending time with internal SEO teams for both clients and agencies who don’t have the time or resource to invest in a full time Senior SEO but would still benefit from some SEO expertise on a more limited basis.
International seo
Effective international SEO ensures search engines serve the right content to the right audience. I optimize hreflang tags, URL structures, and geo-targeting settings to prevent duplicate content issues and improve global visibility.
Technical SEO Strategy
Typically influenced by the findings from the audit, a technical SEO strategy is the process of organising the tasks related to website performance that will increase organic traffic and maximise conversions
Local SEO
Strong local SEO helps your business appear in local searches and Google Maps. I optimize your Google Business Profile, local citations, and on-page signals to improve visibility and attract nearby customers.
Google Business Profile
The cornerstone of all Local SEO efforts is the creation and optimisation of a Google Business profile. I optimize your business information, categories, reviews, and posts to improve rankings and attract more local customers.
Map Pack
Appearing in the Map Pack can significantly boost your local visibility. I optimize your Google Business Profile, local citations, and on-page SEO to help you rank higher and stand out in local search results.
Local Rankings
Improving local rankings helps your business show up in relevant local searches. I optimize your Google Business Profile, local content, and target local keywords to increase visibility and drive more local traffic to your site.
Featured Work
Website Audit
The Bradford Golf Club Website Audit
I created a technical SEO audit for Bradford Golf Club after they approached me looking to understand more about how to drive organic traffic to their newly created website.
I highlighted areas of improvement and explained them in terms that were relatable to a client not well-versed in organic search.
About Me
Hello! I’m Paddy, a Technical SEO Specialist in Leeds
- Technical SEO Audits
- Technical SEO Strategy
- Website Migrations
Experience
- Technical SEO Specialist at Havas
- Technical SEO Manager at Creative Race
- SEO Lead at Ascensor Digital Agency
- SEO Executive at Delete Agency
Eduction
- Advanced Google Analytics
- Tag Manager Fundamentals
- Introduction to Data Studio
- How to Become a Shopify Expert
“I first approached Paddy about doing a technical SEO audit for an international finance client and was entirely satisfied with the results.
His analysis was detailed yet clear across all aspects of organic search and highlighted a number of opportunities for growth. I asked Paddy to produce another audit a few months later and was again pleased with the work delivered “
Chris Mawson – Head of SEO at ICS Digital