I'm Paddy SEO. A Digital Marketing Professional Ready To Enhance Your Online Presence.
Since 2015, I have been dedicated to helping businesses thrive online. With expertise in on-page SEO, link acquisition, technical SEO and creating quality content, I deliver tailored strategies that will improve your website’s visibility, usability and deliver ROI.
my services
Technical SEO
Regardless of how effectively optimised your website is and how many high-quality backlinks you have obtained, if search engines cannot crawl or index your pages, they will not appear in the SERPs. Which is why determining that the technical fundaments of your website are sound is the most important aspect of SEO.
Website Audits
Ensure your website’s content is being effectively crawled and indexed by search engines and check that there are no hidden technical problems negatively affecting usability or ranking performance
Website Migrations
Whether you’re moving to a brand new domain or consolidating two websites into one, I can help make the process seamless and ensure ranking positions are not lost
Site Architecture
Website architecture is how well pages on your site are organised and connected to each other. A well-structured website is not only crucial for user experience but also for search engine optimisation. I can evaluate your existing website architecture and make suggestions for improvement.
Website Content
Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything, from writing to structuring the content on your key landing pages and blog posts. I will create optimised content to achieve high ranking positions that will allow your pages to convert.
Meta Tags
Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors and are essential for structuring content. I will review your website’s existing meta data and make recommendations for improvements.
Keyword Research
Keyword research is the process of finding and analysing what relevant audiences are searching for in Google and mapping them to your website to individual pages of your website. Taking the time to ensure keyword research has been thoroughly conducted is often overlooked by large digital agencies but is a key element of my organic offering.
On Page SEO
On-page SEO involves optimising elements directly on your web pages, like content, meta tags, and internal links. These elements collectively contribute to improved search engine rankings and user engagement.
Off Page SEO
Off-page SEO focuses on optimising signals that occur outside your website, such as building backlinks and establishing a Google Business profile. Google determines these as signals of trust, meaning the more high quality websites that link to your domain, the more likely you are to obtain high ranking positions
Outreach
Gain high quality links from relevant websites to show Google that your on-page content is relevant and trustworthy so should be rewarded with high ranking positions in the search engine result pages.
Digital PR
A targeted and effective PR campaign will deliver relevant and widespread coverage that will capture the attention of new customers, improve brand awareness and gain high quality backlinks.
Local SEO
The cornerstone of all Local SEO efforts is the creation and optimisation of a Google Business profile. This along with building citation links and establishing a social media presence is the key to success with local SEO.
seo strategy
Once the audit has been completed, opportunities to improve the website’s performance will have been established in the form of tasks to be completed throughout the course of the retainer
Consultancy
Spending time with internal SEO teams for both clients and agencies who don’t have the time or resource to invest in a full time Senior SEO but would still benefit from some SEO expertise on a more limited basis.
Reporting
Using Google Analytics, keyword tracking software and Looker Studio, SEO reports will be created to track the performance of your SEO campaign.
SEO Strategy
Typically influenced by the findings from the audit, an SEO strategy is the process of organising the tasks related to website performance that will increase organic traffic and maximise conversions
Featured Work
Website Audit
Bradford Golf Club Website Audit
I created a technical SEO audit for Bradford Golf Club after they approached me looking to understand more about how to drive organic traffic to their newly created website.
I highlighted areas of improvement and explained them in terms that were relateable to a client not well-versed in organic search.
The audit led to a retainer and I look forward to adressing the issues I found and improving Bradford Golf Club’s technical foundations, user experience and growing organic traffic in the process
About Me
Hello! I’m Paddy. I’ve Been Optimising Websites for 10 Years
It is my belief that SEO is about far more than uploading optimised content and building links. Improving the website’s technical fundamentals, user experience and creating pages that target new and relevant keywords – along with on page and off page work – is what a holistic SEO strategy is all about.
- Technical SEO
- Content
- Wordpress Development
Experience
- Technical SEO Manager at Creative Race
- SEO Lead at Ascensor Digital Agency
- SEO Executive at Delete Agency
- Project Executive at ICS Digital
Eduction
- Advanced Google Analytics
- Tag Manager Fundamentals
- Introduction to Data Studio
- How to Become a Shopify Expert
“I first approached Paddy about doing a technical SEO audit for an international finance client and was entirely satisfied with the results.
His analysis was detailed yet clear across all aspects of organic search and highlighted a number of opportunities for growth. I asked Paddy to produce another audit a few months later and was again pleased with the work delivered “
Chris Mawson – Head of SEO at ICS Digital