by paddyseo | May 21, 2024 | Site Migrations
Migrating a website is a significant undertaking that can drastically impact your search engine rankings if not executed properly. Whether you’re changing your site’s domain, redesigning the site, or switching to a new content management system...
by paddyseo | May 21, 2024 | Google
Google’s algorithm updates are pivotal events for anyone involved in digital marketing, SEO, and web development. The March Core Update, one of Google’s broad core updates, brought significant changes to search engine results pages (SERPs). Understanding the...
by paddyseo | May 20, 2024 | Local SEO
In today’s digital landscape, local SEO has become an essential component for businesses aiming to attract customers from their immediate geographic area. Conducting a local SEO audit is where I begin with all new clients who are primarily targeting appearing in the...
by paddyseo | Apr 21, 2024 | SEO Strategy
Keyword research is a critical component of any SEO strategy, serving as the foundation for your content creation and optimisation efforts. However, in many digital agencies it is a task whose difficulty is underestimated so is often given to less experienced members...
by paddyseo | Apr 20, 2024 | SEO Tools
In the dynamic world of digital marketing, maintaining a robust SEO strategy is crucial for success. Among the myriad of tools available to SEO professionals, Screaming Frog has consistently stood out as a comprehensive and versatile option. This powerful website...