Key Takeaways from Google’s March Core Update

Google’s algorithm updates are pivotal events for anyone involved in digital marketing, SEO, and web development. The March Core Update, one of Google’s broad core updates, brought significant changes to search engine results pages (SERPs). Understanding the...

Mistakes to Avoid When Conducting Keyword Research

Keyword research is a critical component of any SEO strategy, serving as the foundation for your content creation and optimisation efforts. However, in many digital agencies it is a task whose difficulty is underestimated so is often given to less experienced members...